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When the Government consulted on standard packs, the industry submitted evidence of poor quality, talked up concerns about smuggling and brand-switching, and suggested theres no evidence standard packs will work, all of which run contrary to the evidence base

Health warnings on cigarette cartons serve as a mandated measure to inform consumers about the potential health risks associated with smoking

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They also wrote that the campaign helped protect Camel from the 5-8% annual decrease that full-price cigarette brand sales were feeling at the time as cheaper brands grew