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Public Health England, an agency of the English Ministry for Health, concludes that vapor products are 95 percent less harmful than cigarettes.[71] Before discussing the trade-offs in nicotine tax policy design, it is important to introduce the concept of harm reduction

The number of smokers is declining slightly in rich countries, but thats more than offset by the rise of vaping and the growing popularity of smoking in lower- and middle-income countries (where the tobacco industry has virtually free rein)

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Most is lost through combustion and exhaled smoke, so a smoker typically takes in around 1 to 2mg of nicotine per cigarette

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